SEMESTER SPRING 2012
Crisis Management (MGMT629)
Due Date: June13,2012 Marks: 25
Assignment: In every organization a time comes when it faces one or the other
forms of crisis. The crisis could be of different types ranging from natural calamity, an
industrial crisis or a financial crisis that many of the organizations are facing at current.
Some of the organizations emerge out of the crisis within a short period of time and it is
due the strong research culture within the organization to deal with the emerging crisis
or situation after crisis.
Pakistan Railways is one such public enterprise which is in severe financial crisis.
Despite of large number of customers/passengers it is unable to meet its daily operating
cost and pay salaries to its employees in time. The company also holds huge assets and
a large infrastructure; which if utilized properly can convert the losses into huge profits.
Due to the mismanagement and delayed timings the passengers trust is also lacking on
Being a crisis manager in Pakistan Railways;
1. What type of research you will conduct to highlight the problems and figure out the
solutions among these three types of researches: (2 Marks)
a. Basic research
b. Evaluation research or
c. Action research
2. Also point out at least six ways (three short terms and three long terms) through
which the company can be brought out of financial crisis. (6*3 Marks)
3. How corruption and mismanagement can be eliminated from Pakistan Railways to
bring it out of crisis? (2*2.5 Marks)
Please read the following instructions carefully before preparing the assignment solution:
• The solution should be precise and to the point.
• The type of research should be clearly mentioned in question no 1.
• Only six relevant points to be discussed in second question to come out of financial
• Question no 3 should contain only two strong measures.
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