Cultural Differences - International Marketing - Lecture Slides, Slides for Marketing. Amity Business School


Description: International Marketing is course name for this lecture. This lecture includes: Cultural Differences, Management Styles, Gender Bias, Business Ethics, Open Tolerance, Flexibility, Humility, Knowledge of the Country, Liking for Others, Command Respect
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Chapter Learning Objectives
The necessity for adapting to cultural differences
How and why management styles vary around the world
The extent and implications of gender bias in other
The importance of cultural differences in business ethics
The differences between relationship-oriented and
information-oriented cultures
Required Adaptation
All who wish to deal with individuals, firms, or authorities in foreign
countries should be able to meet 10 basic criteria:
-1) open tolerance
-2) flexibility
-3) humility
-4) justice/fairness
-5) ability to adjust to varying tempos
-6) curiosity/interest
-7) knowledge of the country
-8) liking for others
-9) ability to command respect
-10) ability to integrate oneself into the environment
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