Franchising - Small Business Management - Lecture Slides, Slides for Management. Jaypee University of Engineering & Technology

Management

Description: These are the lecture slides of Small Business Management. Key important points are: Franchising, Franchisor, Franchisee, Larger Chain, Rights to Franchisees, Product or Service, Background, Franchising Today, Constant Growth, Franchising Systems
Showing pages  1  -  4  of  20
Chapter 5
Franchising
Early Decisions
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About Franchising
Franchise
Contractual license to operate an individually owned
business as part of a larger chain
Franchisor
Parent firm that develops a product or business process
and sells the rights to franchisees
Franchisee
Small business person who purchases the franchise in
order to sell the product or service of the franchisor
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Franchising
Background
In existence since the early 1800s
Agents selling reapers and sewing
machines
Evolved past exclusive use of agents
Constant growth since the 1950s
Franchising Today
Represented in almost every
industry
Growing interest in international
franchising
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Franchising Systems
Product-Distribution
Franchising Business-Format Franchising
Types of Franchising
Systems
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University: Jaypee University of Engineering & Technology
Subject: Management
Upload date: 26/01/2013
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