Franchising - Small Business Management - Lecture Slides, Slides for Management. Jaypee University of Engineering & Technology

Management

Description: These are the lecture slides of Small Business Management. Key important points are: Franchising, Franchisor, Franchisee, Larger Chain, Rights to Franchisees, Product or Service, Background, Franchising Today, Constant Growth, Franchising Systems
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Chapter 5
Franchising
Early Decisions
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About Franchising
Franchise
Contractual license to operate an individually owned
business as part of a larger chain
Franchisor
Parent firm that develops a product or business process
and sells the rights to franchisees
Franchisee
Small business person who purchases the franchise in
order to sell the product or service of the franchisor
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