Robbins & Judge
Perception and Individual Decision
Chapter Learning Objectives
After studying this chapter, you should be able to:
–Define perception and explain the factors that influence it.
–Explain attribute theory and list the three determinants of
–Identify the shortcuts individuals use in making judgments about
–Explain the link between perception and decision making.
–Apply the rational model of decision-making and contrast it with
bounded rationality and intuition.
–List and explain the common decision biases or errors.
–Explain how individual differences and organizational constraints
–Contrast the three ethical decision criteria.
–Define creativity and discuss the three-component model of
What is Perception?
A process by which individuals organize and interpret their
sensory impressions in order to give meaning to their
People’s behavior is based on their perception of what
reality is, not on reality itself.
The world as it is perceived is the world that is
Factors that Influence Perception
See E X H I B I T 5-1