Social Behavior - Human Psychology - Lecture Slides, Slides for Psychology. Dhirubhai Ambani Institute of Information and Communication Technology


Description: Social Behavior, Social Psychology, Negative Emotional Attitude, Attraction and Love, Frequency of Exposure, Organizational Psychology, Reduce Conflicts, Job Satisfaction, Job Analysis are the important key points of lecture slides of Human Psychology.
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Chapter 14 Social Behavior
/ Organizational
Social Psychology
Social Psychology … The study of all aspects of
social behavior and thought
Attribution … Why we do things
Correspondence Bias … blaming behavior on
internal causes with no real proof
Self-Serving Bias … positive outcomes=our own
traits, negative outcomes=not our fault
Counterfactual Thinking … evaluate events by
what might have been
Social Psychology
Attitudes .. Lasting evaluations of various aspects of the social
world that are stored in memory
Extremist Attitudes … 25% will never change “attitude”
Persuasion … attempt to alter attitude (sales???)
Experts more persuasive than non-experts (positioning)
Messages that don’t explicitly try to change attitude … it is the other
person’s idea
Attractive sources … dressed for success
Two sided arguments more effective
People who speak rapidly more persuasive
Messages that are emotional are more effective (religious fanatics)
Social Psychology
Prejudice … negative emotional attitude
Realistic conflict theory
Social Categorization … us vs. them
Learned approaches
Cognitive Sources – Stereotypes
Do we all have prejudices?
Breaking the cycle
Bring ideas into the light
Contact hypothesis
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University: Dhirubhai Ambani Institute of Information and Communication Technology
Subject: Psychology
Upload date: 05/01/2013
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