# The Internal External (IE) Matrix-Strategic Management-Lecture Handout, Exercises for Strategic Management. Amity Business School

## Strategic Management

Description: This course main points are strategy formulation, internal matrix evaluation, competitive intelligence programs, diversification strategies, market segmentation, benefits, quantitative and qualitative evaluation, technological forces and TOWS matrix. This lecture includes: Boston, Consutant, Matrix, Management, Development, Organization, Planning, Strategy, Division, Characteristics
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Strategic Management – MGT603 VU
Lesson 28
BOSTON CONSULTING GROUP (BCG) MATRIX
Learning objective
After understanding this chapter you are able to understand BCG and IE matrices and also understand
how to prepare these matrices for any organization and what its practical implementation in various
organizations.
The Internal-External (IE) Matrix
This is also an important matrix of matching stage of strategy formulation. This matrix already explains
earlier. It relate to internal (IFE) and external factor evaluation (EFE). The findings form internal and
external position and weighted score plot on it. It contains nine cells. Its characteristics is a s follow
Positions an organization’s various divisions in a nine-cell display.
Similar to BCG Matrix except the IE Matrix:
o Strategic implications of each matrix are different
Based on two key dimensions
o The IFE total weighted scores on the x-axis
o The EFE total weighted scores on the y-axis
Divided into three major regions
o Grow and build – Cells I, II, or IV
o Hold and maintain – Cells III, V, or VII
o Harvest or divest – Cells VI, VIII, or IX
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Strategic Management – MGT603 VU
Steps for the development of IE matrix
1. Based on two key dimensions IFE and EFE.
2. Plot IFE total weighted scores on the x-axis and the EFE total weighted scores on the y axis
3. On the x-axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99 represents a weak
internal position; a score of 2.0 to 2.99 is considered average; and a score of 3.0 to 4.0 is strong.
4. On the y-axis, an EFE total weighted score of 1.0 to 1.99 is considered low; a score of 2.0 to 2.99 is
medium; and a score of 3.0 to 4.0 is high.
5. IE Matrix divided into three major regions.
Grow and build – Cells I, II, or IV
Hold and maintain – Cells III, V, or VII
Harvest or divest – Cells VI, VIII, or IX
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