Exercises for brand management for management's students

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Service Brands-Brand Management-Lecture Handout

This lecture handout is for Brand Management. It was designed and distributed by Prof. Nirmohi Jonnalagadda at KLE University. Its main points are: Service, Brand, Difference, Element, Core, Firm, Sold, Lost, Intangibility, Variablity, Product, Cu...

ROBI-Brand Management-Lecture Handout

This lecture handout is for Brand Management. It was designed and distributed by Prof. Nirmohi Jonnalagadda at KLE University. Its main points are: Return, Brand, Investment, Financial, Managment, introduction, Performance, Measure, Dynamics, Resu...
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