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Intangible Dominant - Services Marketing - Exam, Exams of Service Management

Indian Institute of Forest Management Service Management

Intangible Dominant, Tangible Dominant, Product Components, Service Components, Distinguish Services, Product Marketing, Service Employee, Service Brand, Servqual Measure, Measuring Service Quality are major points from questions of exam paper. This exam paper is directly for marketing field students.

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Download Intangible Dominant - Services Marketing - Exam and more Exams Service Management in PDF only on Docsity! Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway. SEMESTER 2 EXAMINATION, 2008/2009 Exam Code(s): 1AB1 Exam(s): Masters in Business Studies Degree Mode Code(s): MK 515 Module(s) SERVICES MARKETING Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Declan Fleming Dr. Natasha Evers Instructions: Please answer three questions. All questions carry equal marks. Duration: Two and a half hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing

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