Slides for consumer behaviour for psychology and sociology's students

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Perception - Consumer Behaviour - Lecture Slides

This lecture is from Consumer Behaviour. Key important points are: Perception, Perceptual Process, Stages in Perceptual Process, Primitive Categorization, Confirmation Completion, Elements of Perception, Absolute Threshold, Weber Law, Selective Pe...

Motivation - Consumer Behaviour - Lecture Slides

This lecture is from Consumer Behaviour. Key important points are: Motivation, Theories of Motivation, Instinctive Theory, Drive Theory, Expectency Theory, Overview of Motivation Process, Strength of Motive, Dynamic Nature of Motivation, Arousal o...

Most downloaded slides in consumer behaviour

Perception - Consumer Behaviour - Lecture Slides

This lecture is from Consumer Behaviour. Key important points are: Perception, Perceptual Process, Stages in Perceptual Process, Primitive Categorization, Confirmation Completion, Elements of Perception, Absolute Threshold, Weber Law, Selective Pe...

Personality - Consumer Behaviour - Lecture Slides

This lecture is from Consumer Behaviour. Key important points are: Personality, Psychological Characteristics, Definition of Personality, Personality Development, Personality Traits, Sigmund Freud Biographical Sketch, Theory of Personality, Struct...

Learning - Consumer Behaviour - Lecture Slides

This lecture is from Consumer Behaviour. Key important points are: Learning, Consumer Learning Process, Product-Specific Ways, Reinforcement, Behavioral Learning Theories, Models of Classical Conditioning, Cognitive Associative Learning, Vicarious...

Latest slides uploaded in consumer behaviour