Marketing Research: download study notes, summaries, exam preparation tests

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Data Sources - Marketing Research - Past Exam

Data Sources, Market Research Plan, Potential Client, Qualitative and Quantitative, Research Proposal, Typical Structure, Market Research Project, Explorative and Qualitative, Descriptive and Quantitative, Collecting Information. In exam days, eve...

Critical Elements - Marketing Research - Exam

Critical Elements, Definition in Marketing, Marketing Research, Focus Group Method, Advantages and Disadvantages, Compare and Contrast, Underlying Measurement, Perspective of Shiu, Scale Measurements, Cross Tabulation are some main points and keyw...