Netflix Case Study, Guide, Progetti e Ricerche di Strategia E Innovazione

Scarica Netflix Case Study e più Guide, Progetti e Ricerche in PDF di Strategia E Innovazione solo su Docsity! Cem Turkel Adam Weiner Mickael Finel Nuri Golan Richard Sasson Problem -Opportunity People want to pay for the Movies/TV Shows that THEY want to watch. Why pay for content that they are not interested in? People want content on the go, easily accessible from all of their devices. Time = Money. Commercials are time consuming and bothersome. Late fees Ownership Test Asset Specifici ty Low number of buyers and sellers Only a handful of content providers It is beneficial for Netflix to own the content they are streaming. At any point in time, the content providers can raise their prices. Netflix would have no other choice other than to pay the high price, in order to maintain their library. If Netflix were to license the content, there would be  high transaction costs associated with that deal.   Suggestions: © We recommend Global Expansion \® First Target Markets: Canada and Australia l® Second Step Expansion: EU (Mainly: UK, Germany, Spain) © Vertical Integration 1. Original Content 2. Purchasing Movies’ rights 3. Purchasing Distributions’ rights Thanks