A Study on Customer satisfaction of Mapro Foods Pvt.Ltd”, Exercises for Marketing Management
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Nimesh0916

A Study on Customer satisfaction of Mapro Foods Pvt.Ltd”, Exercises for Marketing Management

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Customer satisfaction of Mapro Foods
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A

PROJECT REPORT

ON

“A Study on Customer satisfaction of Mapro Foods Pvt.Ltd”

FOR

MAPRO FOODS PVT.LTD

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME

COURSE

“MASTERS OF BUSINESS ADMINISTRATION (MBA)”

SUBMITTED BY

NIMESH JITENDRA KAMDAR

MBA (MARKETING)

(BATCH 2017-19)

UNDER THE GUIDANCE OF

DR LALIT PRASAD

DR. D.Y.PATIL PRATISHTAN’S

DR. D. Y. PATIL INSTITUTE OF MANAGEMENT STUDIES

(DYPIMS)

AKURDI, PUNE- 411044

DECLARATION

I, the undersigned hereby declare that the Project Report titled “A Customer

satisfaction of Mapro Foods Pvt.Ltd” written and submitted by me to the Savitribai

Phule Pune University, in partial fulfillment of the requirement for the award of

degree of Master of Business Administration (MBA) under the guidance of Dr Lalit

Prasad is my original work and the conclusions drawn therein are based on the

material collected by myself.

Place: Pune Student’s Name & Signature

Date: Nimesh Jitendra Kamdar

ACKNOWLEDGMENT

I am highly indebted to Mapro Products Ltd. for giving me this opportunity to do

my internship project in their esteemed organization. It has contributed immensely to

my learning.

I would like to thank my external guide, ASM Mr Nagesh Newe for giving me the

required support in completing my project.

I would like to thank our Project guide Prof. Dr Lalit Prasad for providing me an

opportunity to undertake the Project.

I would like to take this opportunity as privilege to articulate my desense of

gratefulness to Dr Ashutosh Misal, Director of Dr. D. Y. Patil Institute of

Management Studies (DYPIMS) Akurdi, Pune for his continuous encouragement and

invaluable guidance for the completion of the project.

I wish to express my special thanks to all Faculties of Dr. D. Y. Patil Institute of

Management Studies (DYPIMS) Akurdi, Pune for their continuous support.

Place: Pune Student’s Name & Signature

Date: Nimesh Jitendra Kamdar

INDEX

Sr.No. Topic Page No.

1. INTRODUCTION 1

2. INDUSTRY PROFILE 5

3. COMPANY PROFILE 8

4. THEROTICAL BACKGROUND 14

5. OBJECTIVES, SCOPE AND LIMITATIONS 19

6. RESEARCH METHODOLOGY 20

7. DATA INTERPRETATIONS AND ANALYSIS 24

8. FINDINGS 102

9. SUGGESTIONS 103

10. CONCLUSION 104

BIBLIOGRAPHY 105

ANNEXURE 106

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