ryangosling

2. Mention the three roles played by Opinion Leaders.

Hey guys! This question was posed by one of my class-fellows while I was going out, and I consider this important from paper point of view. Can someone brief me about this? Much appreciated by your concerns.
Add a comment
0%

6 replies

karthur
"The three roles are, i) authority figure; ii) trend setter; and iii) local opinion leader. Source:http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
chandu
A view or judgment formed about something, possibly not based on fact or knowledge
Add a comment