"Differentiable: - One segment should be easily differentiated from another; - It should be distinct from others and the people therein should react differently from other segments towards a marketing mix program; - Clear differences in consumer want, needs and preferences for the product must exist across segments. - Homogeneity within the segment; Heterogeneity with other segments. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
to see other 0 answers