"Advantages: i) In case of a monopolistic situation, the marketer has lot of potential to grow; he would exist to serve the need and wants of the segment. ii) The focus is on catering the needs of a particular market segment only; so the marketer becomes customer focused totally. Disadvantages: i) If the segment weakens, the marketer is finished. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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