"High Involvement/High Thinking: This quadrant of the matrix consists of high involvement and thinking, typically signifying higher level of rationality. Products that fall into this quadrant are high involvement products, where decision making involves a lot of thinking. Because of the nature of product/service offerings that fall in this category, consumers have a high need for information. Also, consumer decision making is driven by economic motives. Examples of products that would fall into this quadrant include cars, laptops, real estate etc as well as innovative products. The strategy model is learn feel do. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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