"Briefly explain relationship between Emotions and Moods and Consumer Behavior."

Can some one determine the Emotion and Mode relationship with the Consumer Behavior. Provide some details.
Add a comment

8 replies

" Influence A fairly easy range of feelings that individuals have. Affect may be knowledgeable as views together with aroused behaviour. Intimate views Powerful ideas targeted at somebody as well Feelings Reduced inner thought processes that will lack a selected result in or even stimulation "
Add a comment
"Emotion is the central portion of judgement along with choice-generating (Gohm and also Clore two thousand and two; Schwarz and Clore the early nineties), because the idea holds info in relation to which were and ways in which most of us talk with other people (Gohm the year 2003). In spite of the fact that sentiment within our choices, very little is known about precisely how sensations impact performance outcomes throughout promoting (notice Bagozzi, Gopinath as well as Nyer 2000; Browned, Cron and Slocum the late nineties; Richins 1997). These studies targets your position regarding over emotional brains negative credit customer making decisions. Consumers’ capacity to understand, understand, express, and take care of inner thoughts can be examined, along with their self-assurance in these over emotional capabilities, and also the calibration in between self-confidence as well as truth regarding aroused capabilities upon attitudinal execution"
Add a comment
"When emotions pertain to a company, its brands, its marketing strategy and/or the component(s) of its marketing mix, it is referred to as consumer emotion. Consumer emotions towards product/service offerings and the 4 Ps can be positive or negative; they can bring pleasure or discomfort; they can last for short or a long period of time. When they are specific to a marketing stimuli and last for a short period of time, they are referred to as moods. Consumer emotions and moods have implications for a marketer. A good understand of these psychological states can help a marketer design a stimulus that leads to positives states; the assumption being that when a consumer is on a positive state as far as emotions and moods are concerned, he would be more receptive to the product/service and the brand offering. An understanding of the subject can help the marketer in triggering positive emotional states and pleasant receptive moods amongst consumers. Emotions and moods states also influence consumer recall of products and services as well as evaluation of products and services. Triggering positive emotional states and pleasant receptive moods amongst consumers also benefits marketers during post-purchase evaluation by the former.Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment