"Cognitive Learning Theory: Attitudes are also formed on the basis of information that a person collects about a product or service offering and/or a brand, from his environment. Such information could be specific to the product or service, or may be incidental, that gets stored in his memory. The consumer forms positive or negative attitudes based on information gathering, storage and retention, and on the basis of knowledge and beliefs. Marketers should be careful in providing knowledge about their product and service offerings, either in print, audio-visual media or even through their salespersons and dealers. However, they should focus on a few relevant features rather than providing excessive information; too much of cluttering leads to perceptual blocking. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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"Mastering concepts are conceptual frameworks in which illustrate exactly how information is captive, prepared, along with maintained through learning. Acquisition brings together intellectual, aroused, in addition to environment has a bearing on and ordeals intended for obtaining, increasing, as well as doing modifications to a person's expertise, skills, ideals, as well as world sights. "
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