" RPS: - The consumer is well informed and experienced with the product or service offering. - The consumer is aware of both the decision criteria as well as the various brands available. Result: - The purchase process involves no effort on part of the consumer. - It is simple and the process is completed quickly; purchases made out of habit. These are routine purchases. Examples: Staples, Cold drinks, Stationery etc.Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
to see other 3 answers