Can some one explain the concept of perceived risk barrier?

My assignment is due next monday and I haven't got a clue how to solve it. The question is that provide details of a perceived risk barrier?

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"The perceived risk barrier acts as a big barrier to the diffusion and adoption process; consumers are fearful of purchase, usage and consumption of innovative offerings, and thereby continue to patronize the existing alternatives, rather than adopt new ones (for fear of making a wrong decision). Source:"

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The phrase can be used negative credit innovation regarding dissemination and awesome edition The idea presents the customers’ real, monetary, overall performance, or social peril of implementing an creativity or a awesome. For instance, whenever microwave stoves have been 1st presented, shoppers expressed problems with regards to real possibility coming from radiation. Scientific upgrades along with buyer training transformed that perceived threat.

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