anuradha

Can you explain the Feeling component of a attitude composition?

Provide something about the attitude component of Feeling?
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paulina
"The feeling component is reflected in his evaluation, and the resultant feeling of favorableness and unfavorableness. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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burhn
Motivated by a desire to understand the relationship between attitudes and behavior, psychologists have sought to construct models that capture the underlying dimensions of an attitude. To this end, the focus has been on specifying the composition of an attitude to better explain or predict behavior. There are several important attitude models: the tri component attitude model, the multi attribute attitude models, the trying-to-consume model, and the attitude-toward-the-ad models. Each of these models provides a somewhat different perspective on the number of component parts of an attitude and how those parts are arranged or interrelated.
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