Can you explain the Simple summated form of Compensatory Rule?

Hi all, need help!!!!!! Do you have any information about the Compensatory Rule's Simple summated form?
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"Simple summated: -The attributes are rated for each brand and the scores are totaled. Source:"
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One of the main choice principle utilised by shoppers with regard to analyzing choice models with respect to that they does on appropriate or salient attributes along with the importance of each characteristic. This specific decisiveness rule makes for an adverse evaluation or maybe functionality using a specific property to be remunerated intended for by way of a good assessment along a different capability.
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