wilbur

Compare and contrast the various levels of Consumer Decision Making?

Please provide the details of different levels of Decision Making of a Consumer?
Add a comment
0%

8 replies

theeconomist1
"Various levels of Consumer Decision Making EPS: - The consumer is not informed of the product or service offering. - The consumer is not aware about the various decision criteria used to evaluate the product or service offering, and he is also not aware of the various brands that are available and from which to evaluate. Result: - The purchase process involves significant effort on part of the consumer. Examples: Jewellery, electronic goods, Real estate and property etc. LPS: - The consumer is familiar of the product or service offering; but he is unaware of the various brands. - The consumer is aware of some brands and also of the various criteria used to evaluate the product or service offering; he is unaware of the new brands that have been introduced. - He has not evaluated the brands amongst the awareness set and has not established preferences amongst the group of brands. Result: - The purchase process is more of a recurring purchase and it involves only a moderate effort on part of the consumer. Examples: A laptop replacing a desktop RPS: - The consumer is well informed and experienced with the product or service offering. - The consumer is aware of both the decision criteria as well as the various brands available. Result: - The purchase process involves no effort on part of the consumer. - It is simple and the process is completed quickly; purchases made out of habit. These are routine purchases. Examples: Staples, Cold drinks, Stationery etc.Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
freddye
"That is amazing you will need a fresh mobile phone. The 1st step can be discerning your current need. (You can put in 'wishing' or 'wish' instead of motivation.) Though you could have a concept of which often earphone you desire to invest in, an individual research your options to be able to filter the possibilities. Should you be a new male, your going on the web and investigate suppliers, merchants, and independent consumer enterprises. You ask colleagues and friends intended for guidance, so you go to a handful of shops to ""quit the actual wheels."" You actually comparison you actually choices and ultimately buy exactly what is apparently the very best alternate, dependant on standards like pattern, characteristics, price. For guys, this is the one-dimensional procedure."
Add a comment