"Discontinuous innovations: - On a continuum, they fall as most radical; they are truly “innovative” in the sense that they are technologically superior, and also require considerable behavioral change within consumers with respect to purchase and usage patterns. - The technology used to manufacture the new product is different from the one that produced the original or already existing product; and, the consumer has to adopt a new purchase, usage and consumption pattern to use it. - Example, the telephone giving way to the mobile phone, or the 3G and GPRS providing email access while on move as against email access on the computer/laptop. Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
to see other 0 answers