Define Differential Threshold.

Please provide the general explanation of the Differential Threshold in Consumer behavior.

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"The minimum amount of change that is required to be brought about in a stimulus so that the change gets noticed is referred to as the differential threshold. It is the minimum level of change that is necessary for a person to detect that there has been a change in the stimuli. That is why it is also known as j.n.d. (or just noticeable difference). Source:"

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difference limen - the littlest alternation in stimulation which a particular person can certainly identify

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