"The minimum amount of change that is required to be brought about in a stimulus so that the change gets noticed is referred to as the differential threshold. It is the minimum level of change that is necessary for a person to detect that there has been a change in the stimuli. That is why it is also known as j.n.d. (or just noticeable difference). Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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