Can some one define Interest Process of Adoption Technique of Consumer Behavior?

"Please define the role of Adoption's Interest stage?


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"Interest: In this next stage, the consumer begins to develop some interest in the innovative offering, and thereby puts in some effort to know more about it. The consumer becomes active in his search for information and tries to elaborate on the information received at the awareness stage. He actively searches for information about the new product /service and tries to assess how it can benefit him. Source:"

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