gabryel

Define Market Segmentation as a consumer behavior concept?

Can some one out in the Docsity world provide the details of the Market Segmentation?
Add a comment
0%

7 replies

danmarino
"Market segmentation is the process of identifying distinct groups and or sub groups of customers in the market, who have distinct needs, characteristics, preferences and/or behaviors, and require separate product and service offerings and corresponding marketing mixes. “Market segmentation can be defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix”. - Schiffman and Kanuk. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
electraxx
"Piece there may be the theory is that 'perfect' marketplace segments, the simple truth is each and every firm involved yourself within a grocery store will establish types of methods saying grocery store sectors, and prepare ware difference strategies to exploit most of these sections. The market sectionalization as well as comparable item differentiation method can give a strong a brief industrial benefit. The majority of market segmentations include the methods accustomed to catch the attention of the correct purchaser. "
Add a comment