selvam_0p3

Define marketing communication.

Hi all, need help!!!!!! In a class group discussion I was asked to describe marketing communication. Elaborate details.
Add a comment
0%

8 replies

tomseller
"Marketing communication or consumer communication may be defined as the flow of information about a product/service offering from a marketer to the consumer. This could assume two forms, i) it could be personal via interpersonal communication between the marketer and the salesperson or the dealer; or ii) it could be impersonal via a channel or a media (print, audio-visual etc.).Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
johnatan
"Marketing and sales communications (or even MarCom as well as Incorporated Marketing and sales communications) are usually mail messages and also connected media helpful to talk to a market. Marketing communications could be the ""marketing"" area of the ""Advertising Commixture"" or ""four Ps"": price tag, area, advertising, and also product or service. "
Add a comment