Define Negatively framed messages according to the Consumer Behavior field?

I would be very grateful if someone could help me with the definition of Negatively frame message?
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"Negatively framed messages are those which indicate the benefits lost or the disadvantages that a person suffers by not purchasing and using the product/service offering. For example, the Com-plan advertisement shows that children who don not drink Com-plan remain about 2 inches shorter than those who drink Com-plan. Source: "
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"Framing inside the sociable sciences describes a couple of ideas along with theoretic points of views about how men and women, groupings, in addition to organisations manage, perceive, along with intercommunicate with regards to truth. By using is frequently used in mass media scientific tests, sociology, mindset, in addition to politics. "
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