brittani

Please define Opinion Leadership in the context of the Consumer Behavior Process.

What is the meaning of opinion leadership and what are the major concepts associated with the subject of Consumer Behavior?
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attourney
"Opinion Leadership is defined as “the process by which one person (the opinion leader) informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients” (Schiffman). Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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