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Define the concept of Diffusion of Innovation.

I was wondering what is the definition of the Diffusion of Innovation.
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theeconomist1
"“Diffusion of Innovation” is defined as a process by which an innovation spreads amongst and gets the absorbed/accepted or assimilated by the market. Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
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