Define the concept of Dynamically continuous innovation.

I wouldn't be bothering but this seems far above my caliber. The question is the definition of Dynamically continuous innovation.

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"An innovation is regarded as dynamically continuous, if it exerts some influence on usage and behavior patterns, but this influence is not totally disruptive; it does not totally change behavior patterns; For example, the walkman giving way to the portable CD player, or the pager giving way to the cell phone. Source:"

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The roll-out of new items through an component major innovation which could demand main reappraisal with the product or service inside of shoppers' obtaining behaviour.

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