arij

Define the Conjunctive rule of Non-compensatory Rule?

Please provide information about the Conjunctive rule in the Non-compensatory Rule?
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conney
"Conjunctive rule: -A minimally acceptable cut off point is established for each attribute; The brand that falls below the minimally acceptable limit on any of the attributes is eliminated/rejected.Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
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sharma-raju
From the nature involving or even relating to a junction
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