cristelle

Determine some details of the Concentrated Marketing (Niche) in the Consumer Behavior Process?

Can some one kindly provide the Concentrated Marketing (Niche) Consumer Behavior concept called as Mass marketing?
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houhou
"Concentrated Marketing (Niche) - The marketer caters to just one segment although the product could appeal to others. - The process includes targeting a small segment with a specialized mix meant only for that segment. - Also called focused or niche marketing. - Example: Sports channels on TV; Religious channels on TV. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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ekvir
A marketing division approach where the company concentrates it is complete endeavours and also methods about offering just one segment with the market; also known as Niche Marketing.
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