teap1x

What is the major difference between Extensive problem solving (EPS) and Limited problem solving (LPS)?

Hi community! I would be very grateful if someone could help me with this. Please differentiate between LPS and EPS.
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kaijiang
"EPS: - The consumer is not informed of the product or service offering. - The consumer is not aware about the various decision criteria used to evaluate the product or service offering, and he is also not aware of the various brands that are available and from which to evaluate. Result: - The purchase process involves significant effort on part of the consumer. Examples: Jewellery, electronic goods, Real estate and property etc. LPS: - The consumer is familiar of the product or service offering; but he is unaware of the various brands. - The consumer is aware of some brands and also of the various criteria used to evaluate the product or service offering; he is unaware of the new brands that have been introduced. - He has not evaluated the brands amongst the awareness set and has not established preferences amongst the group of brands. Result: - The purchase process is more of a recurring purchase and it involves only a moderate effort on part of the consumer. Examples: A laptop replacing a desktop. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
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super-malik
Purchasing situations that command extensive energy because the purchaser has experienced zero earlier experience with the item or even manufacturers; generally known as Intensive Making decisions.
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