"Concentrated Marketing (Niche) - The marketer caters to just one segment although the product could appeal to others. - The process includes targeting a small segment with a specialized mix meant only for that segment. - Also called focused or niche marketing. - Example: Sports channels on TV; Religious channels on TV. Individual marketing - The marketers caters to the customer individual land personalize the marketing mix. - The segment comprises one individual; So it is individual to individual marketing. - Also called customization. - Example: Holiday packages. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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