"EPS: - The consumer is not informed of the product or service offering. - The consumer is not aware about the various decision criteria used to evaluate the product or service offering, and he is also not aware of the various brands that are available and from which to evaluate. Result: - The purchase process involves significant effort on part of the consumer. Examples: Jewellery, electronic goods, Real estate and property etc. LPS: - The consumer is familiar of the product or service offering; but he is unaware of the various brands. - The consumer is aware of some brands and also of the various criteria used to evaluate the product or service offering; he is unaware of the new brands that have been introduced. - He has not evaluated the brands amongst the awareness set and has not established preferences amongst the group of brands. Result: - The purchase process is more of a recurring purchase and it involves only a moderate effort on part of the consumer. Examples: A laptop replacing a desktop. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
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"One other marketing way is more common ""unmarried"", typically containing subsequently of your 7"" file on 45rpm. A ""Any"" side music is supposed for more substantial air flow swordplay, plus a ""W"" aspect offered being a tormenter to help encourage individuals to desire to learn more with the recording. Today's technology makes it simple with regard to promoters to include several unique integrates or maybe a handful of monitors in promoting, which often officially can be an EP nevertheless the general public favors the terminology associated with registered users for this kind of marketing and advertising. "
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