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Discuss the element of "Motivation" in the topic of Consumer Learning?

Please elaborate the element o Consumer Learning known as "Motivation"?
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freddye
"Motive is the emotional feature which arouses an organism for you to steps when it comes to some sort of coveted end as well as elicits, handles, along with sustains particular target guided behaviors. In particular: Anyone hasn't consumed, he / she can feel famished, and as an answer the individual consumes and also diminishes thoughts regarding food cravings. There are several approaches to determination: bodily, behavioural, cognitive, and social. "
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borich
"Motivation could possibly be rooted within a essential need to minimize actual pain sensation and increase enjoyment, or it may well include things like particular inevitably for instance eating and sleeping, or for the coveted item. Conceptually, inspiration is related to, although different via, feelings. "
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hollyb
"Motivation: Consumer motives lie at the very heart of consumer behavior. When a consumer is faced with a need/want situation, there occurs an urge within him to act towards fulfillment of the need/want through the problem solving/decision making process. So he is motivated to search for information, either internally from his memory or externally through commercial, non commercial and public sources or through experience of self and others. This desire to search for knowledge and information about the product/service gets intensified with the degree of relevance or involvement. The marketer can play an important role by (i) identifying or helping the consumer identify the sub-conscious and hidden motives; (ii) triggering off motives and desires. In both these ways, the consumer would be motivated to search for information, in so far as that product/service would help satisfy the need/want. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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