sohail

Discuss the theories underlying attitudinal formation?

Provide some information of the attitude formation theories.

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bairloy

"Attitude Formation: Attitudes are formed as a result of the learning process. The formation of attitudes can be explained through behavioral theories (classical conditioning, operant conditioning), cognitive learning and social learning. i) Classical Conditioning: The principles of stimulus generalization, stimulus discrimination and repetition help formation of attitudes. People prefer buying products that are associated with familiar brand names. Line extensions and brand extensions lead to favorable attitude formation. The favorable attitude is the result of repeated satisfaction with successful brands owned by a company; consumers associate the image and favorable attitude associated with the parent brand to the newly introduced brands from the same source. Also, by using successful celebrities as brand endorsers, companies try to form a positive association between the celebrity, and the ""neutral"" new product. Consumers also have a positive attitude towards successful brands. The successful brand name is the unconditioned stimulus that, through repetition and positive reinforcement, results in an favorable attitude (the unconditioned response). ii) Instrumental Conditioning: Generally, while making purchases, a consumer passes through cognition, attitude and behavior, in that order. However, in certain kinds of purchases, like low-involvement purchases, impulse goods, trials or situational factors, the sequence lies as cognition, behavior and attitude. Thus, attitudes develop following the act of purchase and consumption of the product. In such cases, consumers tend to form attitudes based on the reinforcement that they receive. If the acts of purchase and consumption are followed by a rewarding experience in terms of consumer satisfaction, they develop a positive attitude towards the product or service offering and/or the brand. Else they are indifferent or may even develop a negative attitude towards the brand. iii) Cognitive Learning Theory: Attitudes are also formed on the basis of information that a person collects about a product or service offering and/or a brand, from his environment. Such information could be specific to the product or service, or may be incidental, that gets stored in his memory. The consumer forms positive or negative attitudes based on information gathering, storage and retention, and on the basis of knowledge and beliefs. Marketers should be careful in providing knowledge about their product and service offerings, either in print, audio-visual media or even through their salespersons and dealers. However, they should focus on a few relevant features rather than providing excessive information; too much of cluttering leads to perceptual blocking. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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johnatan

The types of views we seaport inside our heads decide about what degree many of us sexual love or maybe dislike,succeed as well as are unsuccessful, as well as no matter whether there are the particular a glass equally fifty percent total or 1 / 2 empty. What we think as well as believeform the perceptions, which usually has a bearing on the best way many of us reply to types and in what way we all react. On this papers, a number of the practices maintaining position constitution along with modify may beexamined. Three approaches to attitude modify which can be currently employed in just a educating-mastering setting to boost college student studying will also be discussed.The thought of behaviour is actually multidimensional and contains been one of the main methods usedto explain personal variations, and also to comprehend and also estimate changes in people conduct.This essence of the develop is actually succinctly explicit within a definition by means of Baron, Branscombe, andByrne, (2007), which states that “mindset identifies individuals’ersus examination associated with almost any aspect of their own mixer earth” (p. 148). I am continually checking citizenry, things, in addition to situations andarrive with a few judgment. Dennis along with Wartella, (2007), provides that individuals have a very lifelike inclination towant to generate feeling in our globe by evaluating stimuli since both positive or negative, or favorableand bad. Those people opinions, or perhaps morals, are expressed inside our views in addition to have an effect on your doings

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