"- An innovation is regarded as dynamically continuous, when it includes some technological change in the product, but requires no behavioral change on the part of the consumer for product usage, consumption and resultant experiences. - The technological change is brought either to increase efficiency, or provide greater value to the consumer. - Example: the walkman giving way to the portable CD player, or the semi-automatic washing machine giving way to the fully automatic one. Source: http://in.docsity.com/en-docs/Diffusion_of_Innovation_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment