francyne

Elaborate the Actionable criteria of evaluating the Segment Viability?

Hi all, need help!!!!!! Do you know any thing about the Segment Viability evaluation criteria known as Actionable criteria?
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markzck
"Actionable: - It should be possible to design a marketing program directed towards that segment and serve it effectively and efficiently. - The marketer should be able to react to the need, wants and preferences of the segment with the appropriate marketing mix. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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ekanath
Giving sufficient reason to take legal action
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