faylin

Please elaborate the factors that impact word-of-mouth communication. Briefly explain it in the context of the Consumer Behavior Knowledge.

Is there anyone who could please tell me the description of Word-to-mouth communication factor that affect on it.
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attourney
"Factors that impact WOM are i) the message and its information content; ii) the receiver and his purpose in gathering information; iii) the source and his purpose in providing information; iv) the credibility of the source; v) the type of product and service offering; vi) the source's evaluation of the product and service offering; and vii) the type of communication partner. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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