stefan18

Elaborate the concept of Micro-marketing Segmentation in Segmentation levels.

Can some one on this website help me with the description of the Segmentation Level Known as the Single Segmentation?

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prindhorn

"i) Local marketing: - The marketer caters to local customer groups - Example: movies dubbed in vernaculars. ii) Individual marketing - The marketers caters to the customer individual and personalize the marketing mix. - The segment comprises one individual; So it is individual to individual marketing. - Also called customization. - Example: Holiday packages. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

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dharmaa

Micro-partitioning is the procedure regarding thus exhaustively subdividing a niche inside the whole world about substantially figure out buying criteria. This will give a marketing department to formulate marketing and advertising advertisments in which appear to to each one end user separately.

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