cristelle

Elaborate the concept of Single Segmentation in Segmentation levels.

Kindly help me in providing the details of the Segmentation Level Known as the Single Segmentation?
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attourney
"Single Segmentation: - One segment only. - The marketer caters to the entire market with a single offering and the same marketing mix. -Similar to mass marketing - Example: for products like salt, sugar and staples. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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