francyne

Elaborate the major differences between the Points of parity and Point of difference association?

Hi all, need help!!!!!! List some of the Points of parity and Point of difference association differences?

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chiara44

"Points of parity - The product or service offering is similar to that of the competitor. - The brand association is not unique in nature; it is shared by other competitive brands; Example: Complan, Milo and Bournvita: Positioned as: All help children to grow. Point of Difference Association - The product or service offering is unique; it is the USP (Unique Selling Proposition). - The uniqueness should be something that the ‘customers value’, and can relate to favorably. -Example: Auto color and contrast setting: LG Golden Eye. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

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dharmaveer

Items-of-variation (PODs) – Qualities as well as gains people strongly associate with a brandname, positively consider along with feel they can non discovery to the exact same scope with a rivalling company one.electronic. points what your location is claiming superiority or exclusiveness all over some other goods within the type.

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