Elaborate the The Level of Message Processing Model of a Consumer Behavior?

Provide some details about the The Level of Message Processing Model?

Add a comment


8 replies


"We've witout a doubt looked at there are lots of elements which usually decide picking one particular-devising of consumers. Sorts of people versions which aid on the inside comprehension of purchaser behavior. These are listed below. Many people can be over these types of briefly. Personal Type Home(a) Merchandise Pavlovian Style Strategies, Physical process End result Design and style-Gandhi: Philip Kotler Sociological Model HowarthSheth Style Engel-Blackwell-Kollat Designing Style of Close relatives Decision-fashioning Nicosia Style Just about any Form of Industrial Getting Behaviour"

Add a comment


" customers go through principle involving highest application depending on the regulation regarding reducing little electricity. The buyer wishes to commit your lower limit measure pertaining to increasing his or her results. Fiscal gentleman design will depend on: Cost influence: Lesser the cost of the item, to a greater extent will be the sum ordered. Commutation impact: Lesser the price of the replacement product, less is definitely the application in the master product or service acquired. Cash flow result: When more money will be attained, or maybe more cash is obtainable, far more may be the variety bought."

Add a comment


"The Level of Message Processing Model: The level of involvement has an impact on the information gathering and processing. Based on this premise, the level of message processing model states that a consumer’s attention to advertising is influenced by varying levels of involvement, and runs across preattention, focal attention, comprehension, and elaboration. Each of these levels is indicative of different level of message processing, and is explained as follows: a) Preattention: This level of involvement requires only a limited processing and, thus the desire is just to gain some amount of familiarity; b) Focal attention: A degree greater than the first stage, here the consumer concentrates on the message source and context, and becomes receptive to basic information like product/brand name and usage. c) Comprehension: At this level, the consumer focuses on the message content and tries to understand it in terms of features, attributes, benefits, price, availability etc. d) Elaboration: During this highest stage of involvement, the consumer integrates the message into his memory, forms beliefs and either adds to or modifies the information that already exists in his memory. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

Add a comment