marylen

Elaborate the Measurable criteria of evaluating the Segment Viability?

I would be very grateful if someone could help me with this. Please elaborate the Segment Viability evaluation criteria known as Measurable criteria?
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jacksonhh
"Measurable: -The segment should be measurable in term of the total size, purchasing power and, demographic, geographic and psychographic characteristics. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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aamir
How big the actual selected section has to be assessed the quantity of clients available in the market, consistency regarding invest in and also volume of buy
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