Elaborate the Measurable criteria of evaluating the Segment Viability?

I would be very grateful if someone could help me with this. Please elaborate the Segment Viability evaluation criteria known as Measurable criteria?
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"Measurable: -The segment should be measurable in term of the total size, purchasing power and, demographic, geographic and psychographic characteristics. Source:"
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How big the actual selected section has to be assessed the quantity of clients available in the market, consistency regarding invest in and also volume of buy
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