wualter

Can some one elaborate the Substantial criteria of evaluating the Segment Viability?

Please elaborate the Segment Viability evaluation criteria known as Substantial criteria?
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country.side
"Substantial: -The segment should be of sufficient size so as to generate profits; it should also have a potential for growth. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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