Elaborate the late majority category of “Adopter categories”?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Can you provide the “Adopter categories” known as Late Majority?

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"Late majority: The next 34 percent of the adopters are referred to as the late majority. They are referred to as “late,” because i) members of their social class, reference group and peer group have already made the purchase; and the social influence is strong, and ii) they themselves have evaluated the new product and or service and are ready to buy it. They have a need, and after careful thought and deliberation as well as with social influence and pressure, the “late majority” makes the purchase. By nature they are skeptical and confirm to social pressure. Interpersonal communication has a major role to play. Source:"

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Earlier adopters certainly are a to a greater extent bundled part of the local social organisation then tend to be innovators. Whilst innovators are generally cosmopolites, early on adopters tend to be places. This particular adopter type, in excess of any, provides the greatest degree of opinion management practically in most interpersonal devices

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