cristelle

Elaborate the “Moderating factors” of a Consumer Involvement?

Please briefly elaborate the phenomenon of Consumer Involvement factor called as “antecedent factors”?
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houhou
"Moderating factors are factors that can restrain the impact of antecedents so as to impact the level of involvement include the opportunity available to the person to collect and collate facts and information, the cognitive ability to process information and draw conclusions, and the time available in hand. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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